The Challenge
This consumer publisher had users sign-in to multiple accounts for different purposes, like to access to premium content within the CMS, account information and billing in their fulfillment vendor portal, and transactional/shopping with an e-commerce partner.
Marketing lacked a single unified view which translated to difficulty in serving the right marketing offers to the right people.
Solution & Tactics Applied
Smart Paywalls: ONEcount’s powerful single and social sign-on capabilities allowed users to quickly and securely login into their account. Once logged in, a user accessed all content across websites and account data from cross channels-and devices.
At its core, ONEcount’s ID Graph solution combined with persistent cookies, progressive profiling, consolidated all of a user’s identifiable data points, social logins, and stitched them into a “single view of the customer.” Effectively closing common user access loopholes enabled enhanced on-site personalization and precision targeting.
A Better User Experience: Using this capability was beneficial to both the publisher and their customers. Users were able to easily access and modify their accounts in one single ecosystem. With ONEcount BI, the client got a holistic view of user behavior by tracking and collecting data across channels, properties and devices.
End Result
This media company with 91 million annual web page views created a seamless experience across their digital enterprise. Their new ability to efficiently gate assets, learn about user behavior and optimize digital strategies resulted in significant revenue growth. They increased subscription revenue by 30% in 30 days.
