Here are the real differentiators:
① ONEcount is a CDP + DMP + Marketing Execution Stack in ONE ONEcount is the only customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. Competitors make you buy separate tools and integrate them. You don’t.
② Retroactively identify anonymous history Three years of user history is appended to a users new “known” status — retroactively growing your audience. No other system can do that. This is a massive, differentiator.
③ Built for media/publishers — not retrofitted Generic CDPs like Segment or Tealium were built for e-commerce and retrofitted for publishers. ONEcount was designed from the ground up for audience-driven businesses.
④ No-code execution for non-technical marketers ONEcount is the only Customer Data Platform that includes an intuitive activation suite of tools including a Form builder. You can build pop-ups, gating forms, and landing page offers with a simple tool easy for non-technical marketers to use.
Results are verifiable and dramatic
- ① Event-based clients see up to 80% conversion rate using ONEcount’s on-site pop-up messaging to drive anonymous visitors into their pipeline
- ② One association deployed progressive profiling resulting in a 58% completion rate
- ③ One client saw online subscription revenue increase of more than 400% after ONEcount closed identity loopholes
