Unified Audience Data Boosts Targeted Media Revenue
CORAL SPRINGS, FL — ONEcount, the industry’s leading customer data platform (CDP) for media companies now offers a native integration with Broadstreet Ads management platform for local and B2B publishers.
As the digital landscape shifts away from third-party cookies toward first-party data strategies, media companies require more sophisticated tools to monetize their audiences. The integration between ONEcount and Broadstreet allows publishers to leverage real-time behavioral and demographic data to serve highly targeted, high-impact advertisements across web and newsletter properties.
“Our goal has always been to simplify the tech stack for publishers while maximizing their revenue potential,” said Sean Fulton, Vice President of ONEcount. “By integrating with Broadstreet, our clients can now take the rich audience segments identified in ONEcount and activate them instantly through Broadstreet’s unique ad formats, creating a powerful ecosystem for direct-sold and programmatic advertising.”
Key benefits of the integration include:
- Enhanced Reporting: Reports Broadstreet’s banner-level metrics in ONEcount BI’s comprehensive, identity-driven dashboards to give advertisers a complete view of campaign performance.
- Streamlined Operations: Eliminate the manual work of managing disparate data silos. The bi-directional flow of data ensures that audience segments are always up-to-date and ready for activation.
- Campaign Monetization: Achieve higher CPMs, ability to provide advertiser leads, enable consultative sales insights behind banner clicks and impressions.
“ONEcount adds a layer of data-driven sophistication that helps publishers need to stay ahead. It’s about more than just serving an ad; it’s about serving the right ad to the right person at the right time,” said Joanne Persico, President of ONEcount.
The integration is available immediately. For more information on ways to leverage identity-based advertising, contact Joanne Persico, President at 203.665.6211 x204 or e-mail joanne@one-count.com. Click here for a demo.
About ONEcount
ONEcount delivers a powerful Customer Data Platform (CDP) and Audience Tech Stack tailored for media, associations, and events. At its core, ONEcount seamlessly integrates diverse data sources, enabling identity resolution, access management, Smart Paywalls/content metering, advanced segmentation tools for precision-site targeting. ONEcount BI’s data visualization engine and aggregated reporting empowers users to optimize performance and drive revenue. Visit: www.one-count.com
About Broadstreet Ads
Broadstreet Ads is an award-winning ad manager built for local and B2B publishers. Known for its user-friendly interface and innovative HTML5 ad formats, Broadstreet helps publishers win sales, increase retention, and streamline their digital advertising operations. Explore more at www.broadstreetads.com
