Integrated CDP, Email, Fulfillment Drives Revenue Growth
CORAL SPRINGS, FL — Big News Alert! — We’re thrilled to announce a game-changing collaboration that’s set to revolutionize how media companies engage their audiences! ONEcount, PostUp, and Audativ…powered by Darwin CX have joined forces to deliver a groundbreaking integrated audience solution.
scent b2b studio: The Unified Audience Solution
This isn’t just a collaboration; it’s a solution to a major industry pain point.
Imagine: the power of ONEcount’s CDP, PostUp’s email marketing excellence, and Audativ’s unparalleled fulfillment expertise, all seamlessly integrated. No more wrestling with disconnected systems!
“This is about giving media companies the best of both worlds: best-of-breed technology with the simplicity of a unified audience solution. ONEcount’s robust identity management, activation tool suite, and reporting capabilities ensure that publisher s can maximize the value of their audience data,” said Sean Fulton, Vice President of ONEcount.
With this unique partnership, connections between platforms have already been established, eliminating the need for customers to figure out how to connect the different platforms.
“We’re solving a major pain point for media companies. Instead of struggling with disparate systems, they now have a seamlessly integrated audience solution that empowers publishers to activate their audience data seamlessly with unprecedented efficiencies,” added Fulton.
Customers will have a better experience than working with a single vendor. Instead of queries being relegated to Jira tickets, customers now have three project managers, any one of whom can act as the single point of contact to resolve any issue.
PostUp and ONEcount have been working together on mutual clients for eight years; Audativ has been working with ONEcount since last year. Combined, the companies have 75 years of industry experience.
“Inbox placement continues to get more challenging, making audience data quality and activation critical to revenue. This partnership brings together integrated audience intelligence and PostUp’s publisher-focused email platform, supported by deliverability and strategy experts, to help organizations increase subscriber value and achieve measurable business results, “ said Brandon Badger, Director of Product and Services at PostUp LLC.
“This partnership closes the gap between audience data and fulfillment. The result is a faster activation, better performance, and stronger revenue outcomes for publishers.” said Cary Zel, President of Audativ.
With the Best-of-Breed offering, customers get:
ONEcount Customer Data Platform (CDP)
Data Services + CDP
- Consolidated, 360-degree customer view in unified data warehouse
- ID Graph, federated ID and cookie sync across all partners and systems
Identity Access Management
- Global registration, Single Sign-On (SSO), Social log-in, profile center
- Behavior tracking‚ convert unknown web visitors to identified users with appended web-browser history
- Smart Paywalls, content metering, Resource Manager for gating assets, lead gen, and full reporting
Activation Toolsuite
- Segmentation, Targeting Engine & Action Manager: Form, Landing page, Pop-up builder with A/B testing
- Built-in M/L & AI capabilities, AI Augment for effortless content tagging
- Full Google Ad Manager (GAM/DFP) & Broadstreet Ad Manager integration layered with PII targeting
Reporting & Analytics
- ONEcount BI / Predictive: Aggregated campaign metrics across all web, content, email, banners, social, events, etc.
- Automated campaign reporting and dashboard delivery
PostUp, LLC – First-class Email Marketing Automation
- Built for publishers and media
- Dedicated IPs for Inbox placement
- Bot and non-human engagement detection
- Litmus previews across devices and inboxes
- Drag-and-drop newsletter editor
- CMS –driven content with WordPress integration
- Flexible editorial and campaignworkflows
- 1:1 dynamic personalization at scale
- Email and SMS journey orchestration
- Compliant, permission-based SMS
- Advanced analytics synced to ONEcount
- Dedicated deliverability and account support
Audativ…Powered by Darwin CX
Unified Audience Solution
- Subscription lifecycle management solution for B2B media
- Built for B2B publishers
- Service all industries
- Maintain magazine, e-News, webinars, live event data
- Exchange data with ONEcount
- Established fulfillment processes
- Subscription form maintenance
- Flexible reporting
- Merge/Purge, imports, mess updates
Audience Management & Development
- Annual audience marketing plans & budgets
- AAM Audits & Statement of Ownership
- Tactical advice to boost audience acquisition & retention
- Monitor audience behavior, profiles & competitive data
- Digital opportunities & email best practices
For more information on this integrated offering, e-mail sales@one-count.com or contact Joanne Persico, President at 203.665.6211 x204 or e-mail joanne@one-count.com.
About ONEcount
ONEcount delivers a powerful Customer Data Platform (CDP) and Audience Tech Stack tailored for media, associations, and events, with a focus on transforming fragmented data into actionable insights. At its core, ONEcount seamlessly integrates diverse data sources, enabling identity resolution, access management, content metering, Smart Paywalls, and advanced segmentation tools for precision-site targeting. The platform also offers sophisticated tools for content monetization, lead generation, and data visualization through ONEcount BI, empowering users to optimize performance and drive revenue. Visit: www.one-count.com
About PostUp LLC.
PostUp specializes in multichannel marketing automation, empowering publishing and media to create personalized customer journeys, real-time analytics, and seamless integrations, enabling marketers to deliver targeted campaigns with precision. By focusing on innovation and customer success, PostUp helps organizations navigate the complexities of digital marketing, ensuring they connect effectively with their audiences. Explore more at www.postup.com
About Audativ powered by Darwin CX
Audativ is a subscription lifecycle management solution for B2B media companies across all industries. Audativ helps brands grow through actionable insights, strategic planning, and budgeting guidance that strengthens acquisition, retention and loyalty. The team also manages essential fulfillment services, including including AAM audits and Statement of Ownership, giving publishers a clear path to sustainable audience growth. Learn more at www.darwin.cx/audativ/
