Choosing the audience marketing platform is crucial for driving growth. If you are experiencing frustration with your current provider, specifically around usability, data access, or flexibility, it’s time to consider a modern alternative.
ONEcount offers a smarter, more flexible, and truly customer-centric solution designed to eliminate common data and marketing pain points right out of the box.
We’ve identified key challenges reported by users of competing platforms and developed ONEcount to provide definitive, effective solutions.
1. The Steep Learning Curve & Outdated User Interface (UI)
Many users find their current provider’s interface to be outdated and non-intuitive that creates a steep learning curve, staff inefficiencies and increased training overhead. This is typical when a fulfillment company tries to “add-on” CDP capabilities that are not part of its center of expertise. This clunky functionality slows down time-to-market for campaigns.
Solution: ONEcount was built with a marketing-friendly user interface that eliminates the need for extensive training. Our customers consistently report that they can instantly deploy multi-tactic campaigns in minutes, not days, thanks to the intuitive design and integrated functionality.
2. Complex Reporting With Limited Customization
Users often report that accessing standard reports in their audience platform is cumbersome and restrictive, often requiring complex SQL queries. Additionally, their platform may only offer limited options for customizing reports and advanced analytics, which can hinder data-driven decision-making.
Solution: ONEcount’s Business Intelligence (BI) offers aggregated dashboards with over 150+ pre-built visualizations. Crucially, campaign metrics spanning web activity, content consumption, email, banners, subscriptions, transactions, events, social media, are reported in one unified place. Best of all, all data is actionable and backed by granular PII/user-level detail, providing high-level and deep-dive capabilities.
3. Restricted Third-Party Integration Capabilities
The Core Problem: Many existing platforms, especially those from traditional fulfillment vendors adding on Customer Data Platform (CDP) capabilities, suffer from restricted or non-seamless third-party integrations. This lack of native integration forces users to implement complex data-exchange workarounds (e.g., costly API development, a separate Snowflake setup).
Ultimately, this leads to several severe business consequences for users and marketers. Valuable internal IT and developer resources are diverted from strategic projects to constantly build, maintain, and troubleshoot fragile connectors and data sync scripts. Stalled innovation, stale data leads to poor activation, lack of personalization, missed opportunities, and irrelevant messaging.
Solution: ONEcount is an agnostic, ground-up engineered solution engineered to ingest and bi-directionally exchange data with virtually any third-party system. Instant abilities to ingest and export customer data, eliminating the need for costly, complex integrations—such as a separate Snowflake setup. For existing users of traditional fulfillment platforms, ONEcount serves as a modern, high agility companion solution built for today’s marketer.
4. Basic Automation Limitations
Many platforms offer only basic automation rules, lacking the sophisticated, cross-silo conditional logic required to build truly personalized and complex marketing workflows. This limits the ability to nurture audiences and sponsors effectively.
Solution: Our Activation Tool Suite empowers marketers to build sophisticated, ad-hoc segments, coupled with triggered custom actions—all within one easy-to-use interface. What might take days of work with a legacy platform can be accomplished in a matter of minutes with ONEcount.
5. Dependency on External Support for Basic Tasks, Long Response Times
he Problem: When a business is heavily reliant on traditional fulfillment vendors, an external vendor or partner for critical operational support (like a core technology platform), it loses control and flexibility.
Long support times and heavy dependency on external support pose significant, multi-faceted constraints on a business’s ability to achieve sustainable growth. These limitations manifest across customer retention, operational efficiency, and innovation.
Core challenges center around these main areas:
- Time-to-Resolution Issues, especially complex ones, may take longer than desired to move from initial report to a final fix or solution.
- Repeated Explanations: The initial support contact might not have the deep, specific platform knowledge, requiring tickets to be escalated and the client to repeat context to multiple reps.
- High Context Required: Because Traditional fulfillment systems are complex (involving audience data, integrations, and fulfillment), clients often have to provide extensive details (Track IDs, screenshots, specific steps) just for the team to begin diagnosing the issue.
- Lack of Visibility: Clients can feel frustrated if updates on the status of a complex, ongoing issue are not frequent or clear, leading to uncertainty about when the problem will be solved.
The Solution: ONEcount is a self-service platform enabling teams the freedom and independence to access, modify, add, scale, build, action any data set across their ecosystem.
Clients love this flexibility. For example, ONEcount’s Form, Landing Page & Pop-up Builder enables teams to build sophisticated forms, collect new data fields, create custom questions without HTML knowledge or the help of a Web developer. If they require more hands-on, the ONEcount team is readily available to assist on whatever the clients need.
Another is ONEcount BI Reporting & Analytics Engine. This empowers any team member to curate their own data visualizations, charts or graphs—in a matter of minutes. Accessing holistic insights, trends based on any data set fuels fast, decisive decisioning.
Ultimately, ONEcount provides the essential self-service platform and readily available support that media companies and publishers need to overcome dependency, reclaim control, and accelerate their pace of growth.
ONEcount Pathway to Success
If you are currently locked into to a long-term contract with your current provider, ONEcount can serve as a bridge to the future. We can provide multi-touch CDP capabilities now that will connect your existing vendor to platforms like email vendors, webinar registrations, event registration systems, etc. You’ll have robust reporting, segmentation and data exchange capabilities that will function alongside your current vendor.
If you are looking for a replacement, ask about ONEcount’s seamless Best-of-breed Unified Audience Solution which includes our robust CDP + activation tools, a leading marketing automation ESP built for publishers and a choice of fulfillment partners with top-notch customer service.
Let’s Talk Growth: book your free consultation.
If any of these pain points are hindering your growth, ask about our Proof-of-Value Pilot or request a Guided Demo. Get the return on investment you deserve. Contact Joanne Persico at 203-665-6211 x204 or email joanne@one-count.com.
