Client Challenge
This multi-platform news organization had difficulty converting anonymous web site visitors to identified users. Cross-referencing 11 weekly print subscribers against casual site visitors was non-existent. Their e-mail engagement numbers were low and had no ability to deploy identity-based banner targeting as another channel as well as behavioral content consumption.
Solutions and Tactic Applied
Analytics & Reporting: Client developed new products based on behavioral insights based on content consumption. They launched a series of contest based on the insights gathered in ONEcount.
ONEmail ESP: Client switched from previous ESP to ONEmail —giving them a new advantage of tracking users beyond the e-mail article click.
End Results
This client Increase in web engagement, CTRs and impressions were two-fold. Sign ups to niche specific newsletters increased advertising revenue by 30%.
