Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. They used WordPress, Marketo and Woo Commerce for registrations which made it…
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ONEcount: Audience Marketing Online
The Audience Tech Stack
Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. They used WordPress, Marketo and Woo Commerce for registrations which made it…
Client Challenge: This event producer had their first-party databases spread across their event registration system, webinar provider, email provider, and sponsor/exhibitor data in their CRM. They could not easily identify…