ONEcount Introduces New Business Intelligence Tools
CORAL SPRINGS, FL — ONEcount has integrated powerful Business Intelligence (BI) tools into its Audience Tech Stack. The new product, called ONEcount BI, gives customers direct access to all of…
B2B / B2C: B2B Publisher Increases Digital Revenue by 30%
Client Challenge This B2B publisher had an internal development team who spent 3 years and millions of dollars trying to build a data lake to house all its disparate data…
Newspapers: Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers. Their current paywall solution could not accommodate flexible models which…
What is a Customer Data Platform?
Data Lake, Data Warehouse or CDP—What’s the Difference? Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires…
Medical Media & Journals: Stitched Identity Empowers Separate Business Units
Client Challenge This International journal publisher lacked identity management and federated IDs across various systems. Their engagement was isolated to Eloqua for e-mail. Targeting custom messages to healthcare professionals (HCPs)…
Medical Media & Journals: Automated Reporting Saves $10M Client
Client Challenge This large medical publisher had an extensive in-house development team. They spent years trying to build an automated reporting suite that could feed Physician-level dat (PLD), aggregated data…
News Publisher Sees 30% Revenue Boost in 30 Days
The Challenge This consumer publisher had users sign-in to multiple accounts for different purposes, like to access to premium content within the CMS, account information and billing in their fulfillment…
DTC: Cannabis Giant Increases Profits With CDP
Client Challenge This leading cannabis company was plagued by having separate systems, i.e. Salesforce CRM, Hubspot, 6 different Point of Sale systems, a Rewards vendor and SMS Vendor. All their…
ONEcount’s Smart Paywalls Gives Publishers A Better Alternative
ONEcount releases Smart Paywalls, a robust capability for media companies and publishers looking to increase reader revenue. Ideal for supplementing traditional print, digital and qualified subscriptions with content metering, dynamic…
LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data
Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will…