Client Achieves Higher CPMs With List Match
One challenge every publisher faces is delivering an advertiser’s message to exactly the right audience. In many cases, the best solution is to get a list of the advertiser’s top…
B2B Association Reaches 58% Completion Rate for On-site Progressive Profiling Campaign
Client Challenge Like most B2B associations, this organization's biggest challenge was member retention, renewals and attendance to their events. Their Association Management System (AMS) stored the membership status, but could…
ONEcount Introduces New Business Intelligence Tools
CORAL SPRINGS, FL — ONEcount has integrated powerful Business Intelligence (BI) tools into its Audience Tech Stack. The new product, called ONEcount BI, gives customers direct access to all of…
B2B / B2C: B2B Publisher Increases Digital Revenue by 30%
Client Challenge This B2B publisher had an internal development team who spent 3 years and millions of dollars trying to build a data lake to house all its disparate data…
Newspapers: Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers. Their current paywall solution could not accommodate flexible models which…
What is a Customer Data Platform?
Data Lake, Data Warehouse or CDP—What’s the Difference? Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires…
Medical Media & Journals: Stitched Identity Empowers Separate Business Units
Client Challenge This International journal publisher lacked identity management and federated IDs across various systems. Their engagement was isolated to Eloqua for e-mail. Targeting custom messages to healthcare professionals (HCPs)…
Medical Media & Journals: Automated Reporting Saves $10M Client
Client Challenge This large medical publisher had an extensive in-house development team. They spent years trying to build an automated reporting suite that could feed Physician-level dat (PLD), aggregated data…
News Publisher Sees 30% Revenue Boost in 30 Days
The Challenge This consumer publisher had users sign-in to multiple accounts for different purposes, like to access to premium content within the CMS, account information and billing in their fulfillment…
DTC: Cannabis Giant Increases Profits With CDP
Client Challenge This leading cannabis company was plagued by having separate systems, i.e. Salesforce CRM, Hubspot, 6 different Point of Sale systems, a Rewards vendor and SMS Vendor. All their…