B2B Association Reaches 58% Completion Rate for On-site Progressive Profiling Campaign
Client Challenge Like most B2B associations, this organization's biggest challenge was member retention, renewals and attendance to their events. Their Association Management System (AMS) stored the membership status, but could…
ONEcount Introduces New Business Intelligence Tools
CORAL SPRINGS, FL — ONEcount has integrated powerful Business Intelligence (BI) tools into its Audience Tech Stack. The new product, called ONEcount BI, gives customers direct access to all of…
B2B / B2C: B2B Publisher Increases Digital Revenue by 30%
Client Challenge This B2B publisher had an internal development team who spent 3 years and millions of dollars trying to build a data lake to house all its disparate data…
Newspapers: Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50 of their local papers. Their current paywall could not accommodate flexible models. Getting the…
What is a Customer Data Platform?
Data Lake, Data Warehouse or CDP—What’s the Difference? Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires…
Medical Media & Societies: Fabric of Identity Makes Millions, Sells to WebMD
Client Challenge Most people think you have to gate content in order to find out who your web site visitors are. Not true, if you are using ONEcount. This leading…
Events: Targeted Pop-ups Campaigns Outperforms E-mail Sends
Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. They used WordPress, Marketo and Woo Commerce for registrations which made it…
Medical Media & Journals: Stitched Identity Empowers Separate Business Units
Client Challenge This International journal publisher lacked identity management and federated IDs across various systems. Their engagement was isolated to Eloqua for e-mail. Targeting custom messages to healthcare professionals (HCPs)…
Medical Media & Journals: Automated Reporting Saves $10M Client
Client Challenge This large medical publisher had an extensive in-house development team. They spent years trying to build an automated reporting suite that could feed Physician-level dat (PLD), aggregated data…
Newspapers: Regional Newspaper Monetizes Behavioral Insights To Launch 19 Topical Newsletters
Client Challenge This multi-platform news organization had difficulty converting anonymous web site visitors to identified users. Cross-referencing 11 weekly print subscribers against casual site visitors was non-existent. Their e-mail engagement…