Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50 of their local papers. Their current paywall could not accommodate flexible models. Getting the…
Newspapers: Regional Newspaper Monetizes Behavioral Insights To Launch 19 Topical Newsletters
Client Challenge This multi-platform news organization had difficulty converting anonymous web site visitors to identified users. Cross-referencing 11 weekly print subscribers against casual site visitors was non-existent. Their e-mail engagement…