One challenge every publisher faces is delivering an advertiser’s message to exactly the right audience. In many cases, the best solution is to get a list of the advertiser’s top…
Medical Media & Societies: Fabric of Identity Makes Millions, Sells to WebMD
Client Challenge Most people think you have to gate content in order to find out who your web site visitors are. Not true, if you are using ONEcount. This leading…
Medical Media & Journals: Stitched Identity Empowers Separate Business Units
Client Challenge This International journal publisher lacked identity management and federated IDs across various systems. Their engagement was isolated to Eloqua for e-mail. Targeting custom messages to healthcare professionals (HCPs)…
Medical Media & Journals: Automated Reporting Saves $10M Client
Client Challenge This large medical publisher had an extensive in-house development team. They spent years trying to build an automated reporting suite that could feed Physician-level dat (PLD), aggregated data…