Client Challenge This B2B publisher had an internal development team who spent 3 years and millions of dollars trying to build a data lake to house all its disparate data…
Newspapers: Regional Newspaper Monetizes Behavioral Insights To Launch 19 Topical Newsletters
Client Challenge This multi-platform news organization had difficulty converting anonymous web site visitors to identified users. Cross-referencing 11 weekly print subscribers against casual site visitors was non-existent. Their e-mail engagement…
DTC: Cannabis Giant Increases Profits With CDP
Client Challenge This leading cannabis company was plagued by having separate systems, i.e. Salesforce CRM, Hubspot, 6 different Point of Sale systems, a Rewards vendor and SMS Vendor. All their…
Events: Signature Event Gets Record Attendance with ONEcount
Client Challenge: This event producer had their first-party databases spread across their event registration system, webinar provider, email provider, and sponsor/exhibitor data in their CRM. They could not easily identify…