Client Challenge A prominent multi-platform news organization faced a significant hurdle: a disconnect between their vast anonymous website visitors and their known print subscribers. They struggled to convert casual site…
Media & Events Client Unlocks Revenue Potential
Aggregated Finance Dashboards Reveals Sales Foresights Client Challenge This prominent B2B publisher, renowned for its high-quality events and conferences faced a common obstacle. While their revenue opportunities were comprehensively recorded…
Targeted Pop-ups Campaigns Outperforms E-mail Sends
Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. Each of their shows had separate WordPress sites and most of their…
Client Achieves Higher CPMs With List Match
One challenge every publisher faces is delivering an advertiser’s message to exactly the right audience. In many cases, the best solution is to get a list of the advertiser’s top…
B2B Association Reaches 58% Completion Rate for On-site Progressive Profiling Campaign
Client Challenge Like most B2B associations, this organization's biggest challenge was member retention, renewals and attendance to their events. Their Association Management System (AMS) stored the membership status, but could…
B2B / B2C: B2B Publisher Increases Digital Revenue by 30%
Client Challenge This B2B publisher had an internal development team who spent 3 years and millions of dollars trying to build a data lake to house all its disparate data…
Newspapers: Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers. Their current paywall solution could not accommodate flexible models which…
Medical Media & Societies: Fabric of Identity Makes Millions, Sells to WebMD
Client Challenge Most people think you have to gate content in order to find out who your web site visitors are. Not true, if you are using ONEcount. This leading…
Medical Media & Journals: Stitched Identity Empowers Separate Business Units
Client Challenge This International journal publisher lacked identity management and federated IDs across various systems. Their engagement was isolated to Eloqua for e-mail. Targeting custom messages to healthcare professionals (HCPs)…
Medical Media & Journals: Automated Reporting Saves $10M Client
Client Challenge This large medical publisher had an extensive in-house development team. They spent years trying to build an automated reporting suite that could feed Physician-level dat (PLD), aggregated data…