ONEcount Is The Audience Tech Stack

A simple-to-manage ecosystem that streamlines your audience tech stack. Our integrated, code- free solutions are powerful yet easy to use.

Customer Data Platform

Consolidate your first-party data so you can better understand your audience and prove your brand’s value to your advertisers. Deliver precise targeting both on- and off-site, based on the needs of every advertiser and sponsor.

ONEcount combines marketing tools with a robust data warehouse to deliver a complete audience tech stack. It’s not just a Customer Data Platform, it’s a full suite marketing solution for your audience. Our “no code” tools allow any organization big or small to execute campaigns and meet their marketing goals without having to involve programmers or engineers. Like the vendors you have? No worries! If we don’t already integrate with them, we can usually set up a fully automated integration in minutes using our innovative DExTR mapping technology.

DExTr & REST API

ONEcount can exchange data with any data platform in a simple, universally-accepted format without costly APIs. A REST API is also available.

Complex data feeds with various types of input data feeds to ONEcount from any third-party system. Sync and add new data point such as text, metrics, dates, transaction data and more.

New partners, switching vendors, and other changes on the horizon? No data administration or IT background is needed to establish ONEcount’s code-free data exchange with any third-party data source. A user-friendly GUI interface organizes data syncs allowing users to prepare the organization of data exports. Click here for our list of Integrations and Partners.

Identity Resolution

Create a unique identity graph for every member of your audeince by combining data from all of your touch points into a single, unique profile. This provides better insight and more precise targeting for all of your marketing efforts across web, e-mail, banners, and other forms of engagement.

ONEcount BI

We give you the tools to build your own visualizations that meet the needs of your stakeholders. Set up KPI dashboards for management, members of your editorial or sales teams, even your advertisers and sponsors so everyone gets exactly the data they need.

Precision Targeting & Segmentation Engine

Precisely target every visitor based on both on- and off-line behavior; combine data from all of your separate systems into one marketing platform. ONEcount can deliver a range of built-in tactics, including e-mails, pop-ups and banners from within the platform, all without having to move data between systems or deploy expensive APIs.

Single Sign-on & Social Log-in

ONEcount can use social log-ins to tie behavior to specific customer records in your database. We also support SAML authentication (both SP and IDP) so that you can tie ONEcount into your third-party systems. As a result, customers can use the authentication method they choose, while still providing you access into who they are and what they are doing on your web sites.

Gating & Smart Paywalls

Easy-to-use gating and paywall tools allow you to create smart business rules on the fly without programming business rules into your web site infrastructure. As a result, your team will be free from the complexity of web-based permissions and complicated third-party integrations and can focus on the business of subscription and renewal revenue.

Form, Landing & Pop-up Builder

ONEcount is the only Customer Data Platform that includes an intuitive form builder. You can build pop-ups, gating forms, landing page offers, all with a simple tool that is easy for non-technical marketers to use. Manage every asset and offer using the intuitive built-in drag and drop form and landing page builder.

GEO

ONEcount offers geographically-based web analytics, segment building and user targeting. GEO enables clients to see where in the world (literally) visitors/customers are coming from, select groups of visitors based on geographic region, examine them in List Wizard, or convert them into a segment for further targeting.

With GEO, end-users can determine how many web site visitors and customers are coming to your site from within say 100 miles of an upcoming event. Then segment those visitors and deploy an on-platform e-mail to them offering a discounted admission to the event, and even target those visitors with pop-ups and banners for last-minute incentives, all from within the ONEcount platform.

Content Recommendation Engine

Leverage behavioral patterns and first-party identity to create relevant experiences that efficiently move users through the customer journey. Our content recommendations using Machine Learning (M/L) automates personalization by suggesting content curated based on 1-5 algorithms—recently posted, look-a-like content, similar interest, trending and similar demographics. The unique ability to configure recommendations based on user demographics, like job title—a key differentiator of ONEcount’s Recommendation Engine.

Easily keep suggestions fresh and keep recommending content the reader has not yet read, increasing the value of the content to audiences.

ONEmail or Bring Your Own ESP

ONEcount offers an integrated E-mail Sending Framework for sending e-newsletters and promotional campaigns. Or you can connect your existing e-mail provider to the platform. We currently support Eloqua, Marketo, RealMagnet, Informz, PostUp, SailThru, Hubspot, ExactTarget, Campaign Monitor and others.